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Today saw the launch of a campaign that really needs to be experienced on two levels: the visceral and the intellectual.
First, viewers should simply sit back and experience the minute-long launch film for Japanese cosmetics company Shiseido’s new WASO product line by Wieden + Kennedy Tokyo.
The aesthetic pleasures of the film itself suggest a natural question: What does this all have to do with skin care?
In short, the colorful array in the above spot represents the range of ingredients in the WASO line, with each tied to a specific plant.
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