Thick in the Head?

More news from the Department of Deranged Ad Ideas: A Pennsylvania man says he will tattoo a corporate logo on his bald noggin in exchange for cash.

Brandon Wertz, who lives, appro priately enough, in Erie, Pa., has set up SponsorMyMelon.com to explain himself and solicit bids.

“It’s a true and completely legitimate offer,” Wertz tells Shoptalk. A glance at the site confirms this. “It came to be that my head could be used for less personal uses [than] my own vanity,” he explains. “I must take into account the humiliation I must suffer. And it’s nearly impossible to put a price on that. Right now I’m just hearing offers.”

He initially floated $50,000 as a starting price and has developed a list of companies he would like to sponsor, including Intel and Yahoo! The list does not yet include Egghead.com.

The best part of SponsorMyMelon.com is the feedback page. “50K is a lot of money, especially for Pa., and works out to about $137 a day, so it’s definitely better than working retail,” writes one visitor. Says another: “Your Web site and ambition have inspired me to re-examine my current employment situation and future. However, I do not see myself as a walking billboard.” A third sums up, simply, “Best of luck to you. Today Jesus is proud.”