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When Bill Brokaw Advertising was tapped by another Cleveland company, Info-Data, to handle a direct mail campaign, the agency did not have to ask who referred them: Info-Data is a small group of licensed private investigators who specialize in pre-employment, nanny and even date screening.
Brokaw chose to prey on people’s darkest fears in a series of ads featuring seemingly innocuous folk, with a magnifying glass revealing their real identities. One ad (shown here) features a pearl-earringed, white sweater-wearing nanny.
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