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Experience gained from telling young audiences about the evils of tobacco use has given Maris, West & Baker a leg up in another product category.

The Jackson, Miss., shop, which handles the state’s anti-tobacco account, is using its marketing expertise with youth to tout a new acne treatment gel called Zapzyt.

Print ads running in Cosmo Girl, Twist and Seventeen magazines feature a tube of Zapzyt with copy written by Marc Leffler, Randy Lynn and Eric Hughes “for those of us who didn’t hit the genetic jackpot.”

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