These Rhymes Have Reasons

Riders of Dallas Area Rapid Transit (DART) trains and buses will be reading more than newspapers during their summer commutes, thanks to poetry lovers.
DART this week rolls out Poetry in Motion, a summer pilot of a U.S. program coordinated by the Poetry Society of America.
Five different posters–with poems by William Shakespeare, Carl Sandburg and others–will be placed in the overhead ad spaces on 650 DART buses and in window-level displays on 40 light rail cars.
The program, designed to increase literacy and public awareness of poetry, has already been implemented in cities including New York, Atlanta and Chicago.
...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in