These NFTs Are '2021's Worst Holiday Gift.' Here's Why You Should Buy Them Anyway

'Non-Fungible Thoroughbreds' aren't great substitutes for the real thing but their auction will help a horse charity

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You could cave in and get your kid a pony for Christmas, but think of the cost—training, shelter and food alone will break the bank—not to mention the responsibility. Revenge buying aside, who’s up for that?

Kentucky-based tourism office VisitLEX feels your parental pain and has a solution that may seem like a great workaround. But is it really?

Here’s the cheeky concept: the group and its agency of record Cornett have created a collection of “Non-Fungible Thoroughbreds” meant to stand in for those majestic four-legged animals. Think

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in