These 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as She Is

The tennis champ has served up powerful messages at every turn

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The typical path of the superstar athlete turned product endorser is to land some choice deals and appear in ads that work hard to offend no one and try hard (sometimes too hard) to make people laugh. The bond between the brand and the athlete is temporary and born of convenience; there’s no true alignment.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.