These 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as She Is

The tennis champ has served up powerful messages at every turn

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The typical path of the superstar athlete turned product endorser is to land some choice deals and appear in ads that work hard to offend no one and try hard (sometimes too hard) to make people laugh. The bond between the brand and the athlete is temporary and born of convenience; there’s no true alignment.

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This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.