These 2 Chicago Streetwear Brands Found National Success By Keeping It Local

Streetwear is more than just a fashion statement. It’s a culture, one that’s exploded in recent years. Fueled by social media hype, in-the-know fans line up for hours to score T-shirts, sneakers or hoodies when their favorite streetwear brands launch new lines. A 2017 Piper Jaffray study found that apparel preferences among teens is shifting towards streetwear brands like Supreme, which was valued at $1 billion when the Carlyle Group purchased a minority stake in it last year and whose recent collaboration with Louis Vuitton generated $117 million in sales.