These 13 Visually Stunning Ads Offer a Glimpse of Airlines’ Golden Age

When seats were wide, wine was cold and life was good

Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium class (and take heart: 91 percent of us cannot), you choose an airline based on price. As your grandmother may have told you, things were not always this way. Until 1978's Airline Deregulation Act opened the industry to price competition, carriers differentiated themselves with their food, their service, and their destinations.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.