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Demand for freelance creatives has picked up steadily in the past two months, with one headhunter estimating that her firm’s placements have jumped 300 percent in the last month alone. Not surprisingly, the upswing, which follows a particularly slow summer, stems mainly from work created by the recent flurry of sizeable account reviews, such as those for UPS, Pizza Hut, Volkswagen of America and Cadillac, according to headhunters, agency leaders and freelancers.
Creative Circle in New York is now placing about 50 creatives a week and that number has been fairly constant since October, said Sue Norelle, an account manager in charge of new business development at the firm.