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Searching for an after-hours glass of rosé at Cannes? No problem. The quest for a late-night snack, however, can be frustrating, particularly after midnight.
So, in a public-service effort any hungry festival goer can get behind, Deutsch LA has teamed with a Cannes pizzeria to feed the advertising masses in the wee hours, one slice at a time.
From midnight to 2 a.m. on Wednesday, Thursday and Friday of festival week, delivery people from Mister Pizza will take to their scooters and hit hot spots like the Gutter Bar to distribute 1,800 slices.
Deutsch LA will pick up the tab—a fact that will become apparent once one sees the boxes, scooters, jumpsuits and helmets of the delivery crew, each sporting the agency’s signature orange and white colors.
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