The Ultimate Roundup of This Year's SXSW Experiential Marketing Activations

HBO, Casper, Gatorade and more

SXSW Interactive, the first half of the Austin, TX conference dedicated to emerging tech and everything digital, brings out a ton of festival-goers and a ton of brands trying to reach them. From VR experiences and AI robots, to an actual hotel you can book a room at, brands at South by Southwest spared no expense with stunts old and new designed to get passersby tweeting, Instagramming and Snapping about their experiential activations.