The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

Bringing a fresh outlook to an established brand

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Landis Smithers, chief creative officer of The Standard, knows a thing or two about bold creativity and innovation. Known for daring and disruptive stunts, including the recent “Ring Your Rep” campaign where guests could phone Congress from The Standard phone booths, The Standard is exploring unconventional ways to serve hotel guests.

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