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Back in the early 2000s, Von Dutch’s ubiquitous trucker hats were everywhere, and its line of denim brought us the classic low-rise jeans that were sometimes frayed at the hem, or studded with tons of bling, but never without the iconic Von Dutch logo. That distinctive font embodied the cool Americana aesthetic for a generation.
Von Dutch’s popularity was so tremendous that in 2003, the company was raking in $33 million in sales from their jackets, denim, T-shirts, and trucker hats—until the brand got hit by counterfeiters.
But the story of Von Dutch isn’t just about rhinestones and rip-offs. It’s a story about deception, betrayal, murder and a scandal that would serve as the epitaph on its tombstone.
Find out how it all went down in Episode 49 of The Great Fail.
