Brand Marketing

The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola’s New ‘Taste the Feeling’ Spots

Global ad campaign celebrates inclusion and diversity

"Pool Boy" is one of four new ads in the brand's global campaign that's crafted to translate well. YouTube: Coca-Cola

By Christine Birkner

March 2, 2017

Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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