Brand Marketing

The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola's New 'Taste the Feeling' Spots

Global ad campaign celebrates inclusion and diversity

"Pool Boy" is one of four new ads in the brand's global campaign that's crafted to translate well.YouTube: Coca-Cola
By Christine Birkner

March 2, 2017

Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}