The 2020 Brands Hot List: The Companies and People That Boldly Stood Out in a Trying Year

Clorox, Airbnb and even Steak-umm made waves during the pandemic

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For the past several years, the Hot List winners have been divided into three sections: television, publishing and digital. But this tumultuous year called for an expanded approach, so we’ve added a fourth section to this year’s Hot List lineup: brands. Despite Covid-19’s challenges, these inaugural brand honorees have managed to boldly distinguish themselves in the most trying of times, whether through social media, podcasts, content strategies or performance marketing.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.