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Pohmedia has added lead media chores on TGI Friday’s ad account and will partner with another independent shop, Horizon Media, for most buying duties, the eatery said today.
The chain spent nearly $30 million in measured media through the first five months of 2010, after spending $52 million on ads in 2009, per Nielsen.
“Having worked with the Pohmedia team in the past I am excited to bring them on board to help the TGI Friday’s brand,” said CMO Trey Hall in a statement.
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