TG Madison Wins Piedmont Healthcare

ATLANTA Independent TG Madison has added Piedmont Healthcare for advertising chores after a review.

“TG Madison brought us the right mix of experience, passion and creativity,” said Nina Montanaro, client vp, marketing and public relations at the client in Atlanta. “We were impressed with their thinking, their ideas and their people. We look forward to working together as we deliver the Piedmont message to the ever-changing and ever-growing metro Atlanta population.”

The client oversees several regional medical centers, including 460-bed Piedmont Hospital.

Lauren Genkinger, agency CEO, added, “Our experience with building brands in the nonprofit healthcare sector was invaluable. We were able to show them how our work would move them toward their goals.”

The client spends slightly less than $1 million annually on domestic measured media, per Nielsen Monitor-Plus. Other contenders in the review were not disclosed.

Atlanta-based TG Madison is a full-service shop that also works for clients such as American Cancer Society, Alzheimer’s Association, Aramark, Habif, Arogeti & Wynne, Hartmann, Lanier Parking, Marriott and Zoo Atlanta.