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BOSTON-TFA/Leo Burnett Technology Group here is the latest local agency to embrace account planning, naming Charles Donovan as its first director of planning.
Donovan most recently served as a strategic consultant on account planning for OgilvyOne Worldwide in New York, where he oversaw focus groups and on-site customer evaluations. He also has held senior planning positions with DDB Needham and McCann-Erickson, both in New York.
At TFA, Donovan is responsible for developing strategic marketing plans for all the high-tech agency’s clients.
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