LOS ANGELES Clear Channel Entertainment Properties said today it has teamed with the Las Vegas Convention and Visitors Authority on a 10-stop concert tour to promote the city’s100th birthday celebration.
The interactive “Road to Vegas” event—described as “Vegas in a venue,” by Michael McGaw, managing director of national accounts for Houston-based CCEP—is set to kick off May 27 in San Francisco. In each city, CCEP plans to transform one 1000- to 1,500-seat concert hall into a “hip Vegas nightspot,” McGaw said.
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