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BBDO Houston Emphasizes Feelings for CleanSystem3 Gasoline
DALLAS–A $14 million campaign for Texaco’s CleanSystem3 gasoline takes an off-road approach with an exuberant television commercial that emphasizes emotion over product attributes.
The work is the first for the client from BBDO Houston under the auspices of executive creative director Pat Cunningham. The former chairman and chief creative officer worldwide of N.W. Ayer & Partners in New York joined BBDO last fall.
Using the B.J. Thomas song “Hooked on a Feeling” as background, three versions of the spot show people running, swinging, turning cartwheels and, yes, driving, in a tribute to the glory of motion.
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