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Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share.
Adweek has learned that Britain’s largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to live across various media channels with a U.K. focus; however assets, will be devised for traveling internationally into other markets.
Tetley, which was founded in Yorkshire
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