Food Industry News

Tetley Wants More Young People to Drink Tea

The brand appointed agency Neverland to conduct a brand refresh

Dog and cat enjoy a cup of Tetley tea — Neverland will support Tetley’s internal team at its creative partner following the review, which was overseen by Sinead McAleese, marketing and innovation director at Tata Consumer Products.Tetley

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Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share.

Adweek has learned that Britain’s largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to live across various media channels with a U.K. focus; however assets, will be devised for traveling internationally into other markets.

Tetley, which was founded in Yorkshire