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Waylon’s Ads to Support A-B’s Tequila Beer
CHICAGO–Anheuser-Busch will herald the national rollout of Tequiza, a new beer that boasts a hint of tequila, with a campaign from Waylon Ad in St. Louis.
The agency will create print, radio and outdoor ads for the St. Louis brewer, said Colleen Beckemeyer, director of new products at A-B. The print work will include a full-page ad in USA Today on Feb. 8; the radio will include some spots targeting the Hispanic market.
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