Tequila Relies on DeVito/Verdi for TV

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NEW YORK Sidney Frank Importing Company has hired DeVito/Verdi Advertising to create a $6-8 million television campaign for its Tequila Corazon de Agave brand.

The campaign, which is scheduled to launch in the first quarter of next year, will be the first TV work behind the brand since it was acquired by Sidney Frank three years ago, according to a client representative.

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