Tempur-Pedic Turns Crazy, Vicious Animal Back Into Your Mom Again

Carmichael Lynch sleeps easy with 'Bear'

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IDEA: Mattress ads usually promise you the best eight hours of sleep you've ever had. Tempur-Pedic's new campaign looks at the other 16 hours. "You've got sheep trying to put you to sleep. You've got people floating on mattresses in white pajamas," Carmichael Lynch chief creative officer Dave Damman said of the competition.

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