Temerlin Puts Fannon Atop Penney ‘Team’

Temerlin McClain in Irving, Texas, hired local agency and client veteran Diane Fannon to take the top management post on its J.C. Penney account.
Fannon, formerly senior vice president and managing director of The Image Bank in Dallas, was named executive vice president and managing director. She also joins the agency’s executive committee.
“There are two reasons we’ve brought Diane in,” agency president Dennis McClain acknowledged last week. “One is fresh perspective because things aren’t going as well as we’d like them to go in terms of J.C. Penney’s overall sales. Also, Diane will be taking over some of my day-to-day management duties on the account.”
The appointment coincides with an ongoing review for the creative, media planning and print buying portion of J.C. Penney’s Arizona Jean Co. account, an assignment incumbent Temerlin McClain was not asked to defend. The brand is backed by $20 million in annual spending.
Though Penney’s overall sales have been disappointing, the Arizona Jean line has grown into a $1 billion-plus brand since its introduction in 1990. McClain said he was disappointed that Temerlin was not asked to defend Arizona, but added, “We’re going to do all we can do to positively affect J.C. Penney’s [overall] sales and win back that business.”
Temerlin McClain values its portion of the main Penney account at $100 million. Its duties include broadcast and magazine creative development and some print buying. The agency employs 50 people on the account. Broadcast buying is performed by TeleVest in New York.
Fannon said her position–which will encompass both creative and account management chores–is part of a new team approach Temerlin McClain is implementing that could eventually be used for other clients. Fannon will work with account director Valerie Moore as well as creative director Glenn Ashley to map out ad strategies for the retailer.