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Overall Billings Growth: Up 15.4% to $404 million: (grade B)
Clients Lost: Azrock and Texas Instruments: (grade C+)
New Clients: Terminix: (grade D+)
Growth From Current Clients: Up 15.7%, or $55 million: (grade A)
Creativity: Consistently well-crafted and drives clients’ sales, but little breakthrough work: (grade B)
Management Savvy: Spun off from Bozell network without missing a beat and began to build own identity. Perot presidential work raised agency’s profile nationally: (grade A-)
Teacher’s Comments: Bold management worthy of praise. Should take more risks creatively.
Overall Grade: B
Copyright Adweek L.P. (1993)


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