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NEW YORK Teens in several countries were found to expect personalization options when it comes to consuming media, according to a new study.
The research, undertaken by Yahoo and OMD, examined the media habits of 5,000 teens and young adults in six countries. It found teens highly engaged in community and self-expression, two traits not new to the young in previous generations, said Michele Madansky, vice president of corporate and sales research at Yahoo.
“The big shift over the last 10 years has been personalizing their media experience,” she said.
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