Teen Girls as Avid Shoppers

Don’t blame teenage girls for the sluggishness of consumer spending. In a survey just released by Varsity Brands (which sells cheerleading apparel) and Ketchum Global Research Network, girls age 13-18 identified shopping as their favorite pastime. And the list of purchases they’ve recently made confirms this isn’t just talk. But other parts of the survey may leave you wondering how the girls’ immersion in new media leaves them with time to buy things.

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