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A Hollywood fixture for more than 80 years, Technicolor is on the prowl for an ad agency to help it launch a global branding campaign.
Officials at Technicolor Motion Picture Corp., based in Camarillo, Calif., have been talking to large West Coast shops for weeks. However, they have yet to clearly define, much less assign the project.
Sources said the estimated $5-10 million budget seems unusu ally low for a project of this scope, but that figure is likely to grow as the assignment becomes clearer.
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