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Kevin Durant wants you to quit stressing your smartphone bill, and just watch him play.
The Oklahoma City Thunder forward played spokesman for Sprint in a 30-second commercial rolled out during this past weekend's NBA All Star Game (for which he won the MVP title), urging viewers to switch to the telecoms giant's unlimited plan instead of blowing their data allocations on casual games and missing out on clips of his games. The spot is the first from "Team Sprint," the new dedicated Publicis Groupe unit led by Digitas and Leo Burnett that snagged the telecom giant from Goodby Silverstein & Partners last year and began work on the account Feb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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