TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

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TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners.

In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos, who had held the No. 2 marketing role of managing director, brand strategy and marketing communications. Before that, Karkos was the company's vp of retail marketing. Karkos also has an agency background as a media supervisor at Digitas and Hill Holliday before moving on to client positions like advertising manager at L.L.

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