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TBWA Worldwide is bringing media planners and creative agency staffers together again for key client Apple in what the Omnicom Group agency describes as a pilot project designed to explore new ways of connecting brands with consumers.
The 50-person group, dubbed the Media Arts Lab, includes nine media planners from sister shop OMD; the rest are a mixture of creatives, account planners and account leaders from TBWA\Chiat\Day.
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