TBWA\Chiat\Day N.Y. Finds Planning Chief

Castillo fills vacancy left by exit of Esquivel

The New York office of TBWA\Chiat\Day has found a new top planner.

Ed Castillo fills a vacancy left by the May exit of director of planning Eliza Esquivel, who became vp of global strategy at Kraft. As head of planning, Castillo will lead a department of 13 and work on brands such as Vonage, Accenture, Michelin, Jameson and Absolut.

Previously, Castillo was an integrated strategy director at McCann Worldgroup, working primarily on American Airlines. He assumed that role about a year ago

Castillo, 39, also has media agency experience, having served as director of account planning at PHD. His other brand experience includes Starbucks, The Gap, Hyatt, Activision and HBO. He began his career at Leo Burnett in Chicago.

Castillo becomes the third planning chief at TBWA\C\D in 16 months, after Esquivel and Carla Serrano, who left in February 2011 to become a partner at Naked Communications in New York.

The new executive joins TBWA\C\D as it seeks a new president, in the wake of Jamie Gallo's move to the NBA. This week Gallo began his new job as the league's evp of marketing.

Castillo, who starts July 9, will report to chairman and chief creative officer Mark Figliulo.