TBWA\Chiat\Day Builds Agency to Pitch Nissan

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NEW YORK — Nissan North America’s search for an agency to handle African American advertising for Nissan and Infiniti is expected to conclude this week.

Among the contenders is a new shop aligned with Nissan’s lead U.S. agency, TBWA\Chiat\Day, sources said.

Without expertise in urban marketing, TBWA\C\D sought the services of other, traditional multicultural ad agencies.

TBWA\C\D

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