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CHICAGO Geoff Edwards, longtime creative on Gatorade for Omnicom’s Element 79 Partners and, prior to that, Interpublic Group’s Foote, Cone & Belding, is taking a senior art director’s position with TBWA\Chiat\Day in San Francisco.
Edwards, 35, initially will be working on the agency’s adidas business. His sports-oriented work for Gatorade, including Michael Jordan’s “23 vs. 39” TV commercial, led to interest from TBWA\C\D.
“I was jealous of the Michael Jordan ad,” said TBWA\C\D North America creative director Chuck McBride.
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