TBWA Wins Siemens’ Corporate Account

NEW YORK Omnicom Group’s TBWA has won global corporate image duties for Siemens AG, the agency has confirmed.

Billings on the assignment, which is new, have not been determined.

“We are extremely excited about this new relationship between Siemens corporate and TBWA. In the whole process Siemens could experience the fantastic creative and strategic potential within our network. The great work from our Berlin team in combination with … teams from the entire network made this success possible,” said Perry Valkenburg, the agency’s president for Central and Easter European operations, in a statement.

TBWA’s Berlin office will head up the account.

Also competing for the business were Interpublic Group agency McCann Erickson, IPG-backed Springer & Jacoby and Publicis Groupe’s Publicis, according to sources.

All four contenders are roster shops, handling various product assignments around the world. TBWA, Publicis and McCann culled resources from offices in Europe and North America for the pitch [Adweek, Nov. 8].

Final presentations took place last week at Siemen’s global headquarters in Munich, Germany, said sources.

The client could not immediately be reached.

Siemens spends an estimated $150 million globally on advertising per year. The company produces electronics and communications equipment for both industrial and consumer applications, including laptops (through German subsidiary Infineon), organizers and cell phones, both under the Siemens and G3 labels—the latter competing against Nokia, Sony and others.