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LOS ANGELES Fame, a unit of Omnicom Group’s TBWA, has landed creative duties on grocery chain SuperValu’s $85 million account, the client confirmed last week.
The bulk of SuperValu work — including Albertsons, which was pulled from Interpublic Group’s Dailey & Associates in June, as well as small single chains like Cub Foods, formerly with independent Olson — was consolidated at Fame in Minneapolis. Media duties stay with IPG’s Campbell Mithun Compass Point, which prevailed in a separate review in March.
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