TBWA Names Paris Chief

NEW YORK TBWA has tapped DraftFCB France president Guillaume Pannaud as president of its Paris office, filling a vacancy created by the impending exit of Paris CEO Arthur Sadoun.

Sadoun is leaving to become chairman and CEO of Publicis Groupe’s Publicis Counseil in Paris, where he will succeed Christophe Lambert. Last month, financier Vincent Bolloré poached Lambert to help run a startup he is backing called Fred/Farid/Lambert in Paris. The other partners, Fred Raillard and Farid Mokart, came from Publicis Groupe’s Marcel in Paris.

Pannaud, 40, spent 17 years at Interpublic Group’s Foote, Cone & Belding. In September, following the merger of FCB with sister shop Draft, he rose to president of DraftFCB France. The agency has yet to name his successor.

At Omnicom Group’s TBWA\Paris, Pannaud will lead an office whose key clients include Beiersdorf, Michelin, McDonald’s, Nissan and Mars.

“His professional reputation and know-how are well known to everyone,” said TBWA France CEO Nicolas Bordas, to whom Pannaud reports. “We also know that he will lead his teams towards new challenges and use the support of all those who have contributed” to the shop’s success.

In reference to Sadoun, Bordas added, “Publicis can continue poaching our men, [but] TBWA’s spirit cannot be bought. It is anchored in a company culture that was built to last.”

Besides Sadoun, Publicis Counseil nabbed TBWA\Paris strategy director Valerie Henaff, who became managing director in charge of strategy and development at her new shop. TBWA is not expected to fill Henaff’s former post.