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NEW YORK-TBWA Chiat/Day has reached into the top ranks of Young & Rubicam and Team One Advertising to help build its staff on the newly won Apple Computer account.
As expected [Adweek, Aug. 11], the agency has recruited Ken Segall for the post of senior partner and creative director reporting to chairman and chief creative officer Lee Clow. The agency has also tapped Sean Hardwick as management supervisor on the business. Both are veterans of the former Chiat/Day.
Clow said his hand-picked Apple team will not be large.
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