Taxi Flags Fox as Chief Strategist

NEW YORK Taxi said it has appointed James Fox to the new post of chief strategic officer.

Fox, 31, has been the shop’s New York planning director since July. “While James will continue to focus on our growing client roster in New York, we’re excited at the prospect of extending his skills to the entire Taxi client roster,” said Paul Lavoie, Taxi’s chairman and CCO. “He’ll be responsible for assuring a consistent planning approach and standards across all offices.”

The independent agency recently opened offices in Calgary and Vancouver, as well as a second office in its home base of Toronto. That latter outpost has been dubbed Taxi 2.

Since Fox joined, the shop has added assignments from Coors Brewing’s Molson Canadian, Eska Water, Jig-A-Loo, Killian’s Irish Red and Versus (formerly OLN).

Prior to joining Taxi, Fox served as planning director for British Airways and Levi’s at the New York office of Bartle Bogle Hegarty. He has also worked on United Airlines at Fallon in Minneapolis.

Taxi two weeks ago added Stewart Devlin and Scott Bassen to its New York team as design creative director and associte creative director, respectively. The office has been steadily staffing up in recent months to handle an influx of assignments.

—Adweek staff report