Tatham Reinforces PR Practice

CHICAGO Euro RSCG Tatham Partners will partner with Euro RSCG Middleberg in an effort to build Tatham’s public relation’s practice, the agency said.

Euro RSCG Tatham PR was launched in February 2002 under Brian Le Monds, who assembled a six-person department before leaving the Chicago shop last December.

Tatham’s PR unit will keep its name but will now be able to call on the resources of the more established Middleberg, the PR division of New York-based Euro RSCG MVBMS Partners.

Middleberg president Aaron Kwittken will serve as president of Tatham PR, working out of Chicago part of the week and reporting to Tatham CEO Gary Epstein.

Epstein said he expects to hire a full-time executive in Chicago to oversee the unit.