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Canada’s Cossette Communication Group spent more than a year looking for a direct marketing agency before it opted last week to purchase Tarsitano Creative, the president and CEO of the holding company’s New York shop said.
“It has been a hard time to do acquisitions,” said Peter Post of Cossette Post. “Many companies that are for sale are not in a good financial position. And companies that are headed by owners and entrepreneurs don’t want to sell right now because they’re on a down cycle.”
Tarsitano grossed more than $2 million last year, Post said.
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