Target’s New App Steers You to the Right Aisle for Black Friday

Taking on mobile mapping

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Even with the e-commerce boom, shopping at brick-and-mortar stores will continue to rule this holiday season. But with more shoppers using smartphones to compare prices, Target is one of several major retailers tackling this trend of "showrooming" head-on with a new, souped-up mobile app.

Today, the Minneapolis-based chain unveils an app that uses location-based technology, powered by Point Inside, to link products with store maps. The user builds a shopping list or uses a search bar to find products, then the aisle where a product is located is revealed.

"Clearly, we think it's a big step toward making it that much easier to get in and out of the store to find what you're looking for," said Target rep Eddie Baeb.

On Black Friday, the app will serve up information on door-buster deals at individual Target locations.

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