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Publicis/Bloom has been assigned broadcast creative and strategic positioning duties for Computer City, according to the Tandy-owned company in Fort Worth, Texas.
The Dallas shop was selected after presentations earlier this month against other agencies, including The Lord Group in Fort Worth. All shops in the pitch had previously worked with Computer City or its Tandy sister companies, Radio Shack and the defunct Incredible Universe, said client marketing vice president Joel Carter.
“We’re going to be working with Publicis/Bloom on creating a new brand identity program,” said Carter.
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