Taming the Beast

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Why do we love the upfront? Because it’s business by mob rule. Frat-party buying. The corporate equivalent of taking Ecstasy at a frenzied rave.

For at least 20 years, the crazed hot-weather weeks (and sometimes days) when the bulk of network TV time for the next year is bought and sold has been advertising’s Satyricon—commerce the way Fellini would have filmed it.

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