A Women's Soccer CMO's Path From Starting Lineups to Startups, and Back Again

Working in Big Tech was fun, but NWSL's Julie Haddon says her heart is in sports

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On a slow night at The Sports Bra, a pub in Portland, Ore., dedicated to women’s sports, Julie Haddon is working off the clock. 

The CMO of the National Women’s Soccer League is peppering pub owner Jenny Nguyen with suggestions about potential future partnerships between the fledgling bar and the NWSL: playoff events, a pop-up at the NWSL Championship in Washington, D.C., an outpost at a new stadium in Kansas City, Mo. Impressed but overwhelmed, Nguyen responds, “It’s just so much in so little time.”

But that’s been Haddon’s career: seeing myriad options at once and implementing them quickly.



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This story first appeared in the Nov. 14, 2022, issue of Adweek magazine. Click here to subscribe.