Life in the Continental Basketball Association is far less glamorous than in the National Basketball Association. A new campaign from Minneapolis agency Olson + Co. for the CBA’s La Crosse (Wis.) Bobcats shows just how wide that gap really is.
TV, radio and outdoor ads this season depict Bobcat players endorsing products that are on the same minor-league level as the CBA. Using the tagline, “Lousy endorsements. Great basketball,” ads show players shilling for everything from funeral homes (“The heartbreak of losing a game is nothing compared to losing a loved one”) to an anti-diarrhetic (“Nothing slows down this basketball player’s fast break more than the hassle of explosive diarrhea”).
The self-deprecating approach is intended to express the Bobcats’ love for the game over lucrative endorsement deals, said agency president John Olson.
The ads were filmed between late October and early November. Real Bobcat players weren’t used, since many don’t arrive in La Crosse until the season begins in mid-November.
–Aaron Baar