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Taking a Bite out of Apple
As the market for MP3 players continues to heat up, at least one manufacturer is taking a direct hit at Apple and its success with the iPod. A new print, outdoor and Web campaign for Reigncom’s iRiver, an MP3 player that is also a radio tuner, features models biting into an apple pictured with the player on their shoulders alongside the headline “Sweeter One.” The copy reads, “For music junkies.”
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